Roblox is an online game platform where creators can program, and players can enjoy the results.
This platform is hugely popular with all ages, and there is much to discover about it. Let’s look at some of the most exciting Roblox statistics and facts.
- Roblox Stats Highlights
- Final Thoughts
Roblox Stats Highlights
- Roblox was launched in 2006 but only recently achieved its current level of popularity.
- The platform is free-to-use. In-game purchases are available via Roblox’s own virtual currency,Robux.
- Roblox had a 111% year-on-year increase in 2020.
- More than 150 million gamers use Roblox at least once a month.
- In April 2021, Roblox had 202 million monthly active users.
- The most played Roblox game is Adopt Me!
General Roblox Stats
While Roblox has been around for years, it was relatively unknown until its huge boom during the pandemic. Here’s an overview of the best Roblox stats.
There Are Many Developers on Roblox
Roblox offers a Developer Exchange Program that rewards developers with the ability to exchange their virtual Roblux earnings for real money.
This opens up space for developers to continue creating and making an income from it while the platform continues benefitting from some of the best talent on the market.
Roblox currently has over 345,000 developers involved with the program.
Roblox Delivers Gaming Experiences
Roblox’s approach to gaming is that it delivers what the platform refers to as ‘experiences.’ Every game title available on Roblox is an experience, and there are currently over 40 million of them for players to enjoy.
These gaming experiences are a huge draw for players from all around the world, and it has proven itself as a successful business model.
Roblox Is Frequently Downloaded on Mobile
Roblox has been enjoying great numbers on both the iOS App Store and the Google Play Store. By June 2020, it had already been downloaded over 383 million times between both stores.
Its mobile presence cannot be denied, thanks to its practicality and portability. Users have access to it everywhere and can play it at any time, which boosts usage around the world.
Role-Playing Is the Most Popular Genre on Roblox
While there are many types of games available on Roblox, there is a top 5 of favorite genres among users. The first and by far the most popular is the role-playing genre, where players can simulate real-life experiences or be particular characters. Brookhaven is one of the most used RP experiences.
The rest of the most popular genres are action, particularly fighting/survival and murder mystery, along with simulator, platformer, and tycoon. Anime and horror are the emerging genres that are quickly gaining traction on the platform.
Most Developers Come from the US
While Roblox has a thriving developer community, there is a significant number of developers hailing from the US. Nevertheless, in the top 10 countries with the most Roblox developers, we can also find Russia, Brazil, Philippines, Great Britain, Germany, Canada, Mexico, Turkey, and South Korea.
Successful Roblox Creators Come from Diverse Locations
Most creators on Roblox also come from the US, but many countries and nationalities are represented when taking into consideration the most successful ones. The top-selling creators on the platform also come from Spain, Mexico, Australia, and Denmark.
Creators who made the most content are from the US, Netherlands, and Brazil.
This shows how diverse the Roblox community is, despite the US leading in terms of number of people.
Most Players Access Roblox on Mobile
(Source: Influencer Marketing)
Roblox can be accessed on multiple platforms, but mobile sessions seem to be the ones preferred by gamers. 72% of user sessions on Roblox occur on mobile devices, which indicates that players love the easy access to the platform. 25% of user sessions take place on PC, while 3% are on console, particularly on the Xbox One.
Roblox Offers Cross-Platform Access
Players can use Roblox on various platforms. It is available on Windows and Mac operating systems, as well as on iOS, Android, Xbox One, and Fire OS.
By allowing more platforms access to the gaming experiences, Roblox broadens its usage statistics and makes it available to a wider audience.
Roblox Needs Its Moderators
With such a thriving community of all ages constantly present on the platform, Roblox needs teams of moderators to keep an eye on things and make sure content and behavior are adhering to the guidelines.
In 2019, Roblox had over 600 human moderators, but it can be hard to be ahead of the game when it comes to protecting everyone on the platform.
Roblox Financial Stats
Qualified Developers Have Great Earnings on Roblox
As of September 2020, three Roblox developers had earned over 10 million for their creations. Twenty-nine of them earned over 1 million, while 249 achieved over 100 thousand.
With so many developers active on Roblox, it is no surprise that many did not earn huge amounts on the platform. It is still staggering that over 962 thousand did not earn a single cent.
Roblox Has Great Annual Revenue
In 2021, Roblox surpassed the 1.92 billion USD mark in annual revenue. This was a huge leap not only from 2020, when it achieved 924 million USD in revenue but especially from 2018 when it made 325 million.
This highlights the meteoric rise of Roblox. While it had achieved a good degree of success by 2018, since 2020, it has been unstoppable.
Q4 2021 Was the Strongest Quarter for the Company
Roblox ended 2021 on a high note, achieving revenue of 568.77 million USD. This was its highest-earning quarter to date and jumped from the 509.3 million in revenue established in Q3 that year.
This shows the strength and consistency of Roblox’s huge growth in the last few years, with its revenue commanding 2021.
Robux Sales Are Increasing
Roblox users have access to the platform’s virtual currency, Robux, and it is becoming ever more popular. In 2018, players spent 499 million USD on Robux, and in 2019 that figure grew to 694 million. In 2020, Robux sales achieved a new high of 1.24 billion USD.
This shows that the rise of Robux has been proportional to the increased popularity of the whole platform. It is also proof that it is an effective way to have players investing in a mostly free-to-play platform.
Mobile Spending Is Effective
(Source: Sensor Tower)
Roblox had total mobile spending of 746.4 million USD in 2020, with 319 million spent in Q2 alone. In 2016, total spending accumulated to 26 million USD. With mobile preferred by users when engaging with Roblox, it is no surprise that a lot of the revenue comes from there.
Robux Are Beloved by Mobile Users
(Source: Influencer Marketing)
Robux sales on Google Play and the App Store are rising. The App Store accounted for 34% of Robux sales between January and September 2020. Google Play Store accounted for 18% of Robux sales in that same timeframe.
Developers Get a Large Cut
Qualified developers get to keep 70% of the revenue, with the remaining 30% going to Roblox. This has been growing of late, with the amount of investment in the platform and the rise of qualified developers in the program.
The cumulative developer income in the first two quarters of 2021 exceeded 249 million USD. This is much higher than it used to be in 2018 when the total income was 32 million USD for developers.
The Average User Spends Over $15 on Roblox
While most of the gaming experiences available on the platform are free-to-play, gamers can invest in getting more out of them via Robux. 1.31 billion Robux were purchased in 2021. The average Roblox user spends around $15.41 on Robux. This figure used to be $8.98 back in 2018.
This fact highlights how well the Roblox user base has taken to investing in Robux during their time on the platform.
The Highest App Revenue Is from iPad
In February 2022, Roblox continued to be the top-grossing app on the iPad app store. It earned 45.11 million USD of revenue, well ahead of Candy Crush Saga with 22.18 million and DoubleDown with 12.61 million.
Disney+ was only 4th, with 8.5 million, only narrowly ahead of Genshin Impact with 8.4 million.
Roblox Usage Stats
Roblox usage is one of the most interesting aspects to consider because it is what makes the platform triumph. It is also what shows the parts that work best and the ones that are lagging.
Studying usage statistics sheds more light over where the platform is most successful too, and how time on Roblox is spent by players around the world.
There Is a Huge Amount of Daily Active Users on Roblox
In Q4 of 2021, Roblox hit the milestone of 49.5 million daily active users. This is the highest level of daily usage the platform has seen and went up from the 37.1 million achieved in the last quarter of 2020.
This shows that daily active users continue to be dedicated to the platform and that their number is growing all the time, thanks to Roblox’s huge popularity.
User Engagement Has Grown
In Q3 2021, Roblox hit a record 11.1 billion hours worth of global user engagement with the experiences on the platform. By Q4, it dropped down slightly to 10.8 billion hours, but engagement continues to maintain itself strong.
The level of engagement shows that Roblox is following the right track and providing players with everything they need to remain connected to the platform.
This is great news for the corporation and for the community alike, all thanks to user involvement with Roblox.
Many Players Are on Roblox at Concurrent Times
Roblox benefits from the presence of players at concurrent times. Its highest peak was 5.7 million concurrent players, but this figure is usually in the millions, thanks to Roblox being so trendy at the moment.
This shows that Roblox caters to different types of gamers, that they are located everywhere, and that they engage with Roblox experiences at any time of day.
This level of usage ensures Roblox’s ongoing success in the industry.
Europe Currently Leads in Daily Active Usage
The US tends to be at the top of daily active usage, but recently that accolade has been enjoyed by Europe. In the fourth quarter of 2021, Europe reached a peak of 13.4 million daily active users. The US and Canada had 11.2, while the Asia Pacific region had 11.2 million.
Europe and the US tend to alternate the top position when it comes to daily active usage.
Daily Active Users Spend At Least 2 Hours on Roblox
(Source: Influencer Marketing)
With so many daily active users on the platform, it is interesting to know how they interact with it. On average, each daily user spends approximately 156 minutes on Roblox, which amounts to just over 2.5 hours.
This is a great and consistent level of engagement, considering there are so many people around the world who dedicate this amount of time to the platform.
Roblox Experienced a Huge Spike between 2018 and 2020
Daily active users on Roblox increased by 170.8% between the last quarter of 2018 and the last quarter of 2020. In addition, over 23 million users joined the platform between 2018 and 2020, which amounts to a significant spike in usage and engagement.
This shows the huge boost that Roblox got during the pandemic and how this keeps growing at a steady pace. In 2022, the trend continues, with more daily active users than ever before.
Engagement Had a Billion-Hour Increase
The huge difference in engagement numbers between the last quarter of 2018 and the last quarter of 2020 is impressive. By the end of 2020, there was a 2.1 billion hour increase in user engagement with the platform.
Usage Has Increased 1.85x from One Year to Another
In the last two years, Roblox has had an increase in usage of around 1.85x year by year. With daily active users averaging 32.6 million, this figure may continue to keep growing.
Roblox Demographics Stats
Roblox players are as diverse as the experiences offered on the platform. Let’s find out more about the Roblox player profile.
Young Users Are in the Lead
Roblox is a huge hit with young players. 67% of Roblox users are under the age of 16. 14% of Roblox users are over the age of 25, which shows how much of a trend it is with young Gen Zers.
The Youth Also Wins in Daily Active Usage
54.86% of daily active users on Roblox are under the age of 13. The 9-12 age range is in the lead with 29%, with the under 9s following with 25%. This is a trend that has defined the platform since it started becoming popular.
Young Adults Are the Second Most Popular Group
While kids are a large part of the Roblox community, young adults also make themselves heard. 16% of Roblox users are between 17 and 24 years old, and they have an impact on the experiences provided and on the daily usage time.
They shape the platform when it comes to more layered options, and they also have the direct means to invest more in Robux. This makes them a very relevant age group, despite not being in the lead.
There Is No Huge Gender Divide
Unlike many other platforms, the gender distribution on Roblox is almost equal. 51% of Roblox users are male, and 44% are female. This is much more balanced than it was in 2016 when 36% of users were female.
During the registering process, new Roblox users have the option of selecting a gender. 5% choose not to identify as either male or female on the platform.
Most Daily Users Are Based in the US & Canada
28% of Roblox’s daily active users, or 12.1 million, are based in the US and Canada region, with Europe following very closely at 27%, or 11.8 million. This is an impressive statistic that shows how popular Roblox is with European users too. The Asia Pacific region includes 7.2 million daily active users.
Female Users Make More in-App Purchases on iOS
In the US, 57% of female iOS mobile users made in-app purchases on Roblox between the first and third quarter of 2021. 38% of male iOS mobile users made in-app purchases, while 4% of those identifying as other or non-binary did the same.
This shows that women lead the way with in-app purchases on iOS, which is a big part of Roblox annual revenue.
Brookhaven Is The Most Popular Game for All Genders
Male users, female users, and gender not provide/non-binary users visit role-playing experience Brookhaven most. The rest of the preferences differ a bit more, with males opting for action or simulator games, while females prefer role-playing games and platformers.
Female Creator Numbers Are Increasing
In 2021, female creators using Roblox studio increased 353% on a year-by-year basis. They have the lead over male creators, with a 323% growth. Both these statistics are extremely significant in showing the huge overall growth of creator numbers, especially when it comes to females.
This is a promising outlook for progress in the gaming industry.
Young Adults Make the Most Purchases on the App Store
Of the many Roblox in-app purchases made on iOS, there is one range that leads overall. 18 to 24-year-olds make 66% of Roblox in-app purchases on the App Store. 33% are in the 25 to 34 range, while 11% are over 35.
Purchases on the App Store can only be made with a debit/credit card or PayPal, which requires an adult, so kids won’t feature as highly in this category.
How Does Roblox Make Money?
The Roblox business model focuses on revenue from its premium subscription service, developer commissions, and especially from Robux sales.
What Are Robux Used For?
While most experiences on Roblox are free to play, there are in-game enhancements that can be purchased with Robux.
How Do You Purchase Robux?
Robux can be bought as a one-time purchase or through the Roblox Premium subscription service.
What Is Roblox Premium?
Roblox Premium is a subscription service that allows platform users exclusive access to numerous benefits. There are three plans: Premium 450, Premium 1000, and Premium 2200. They are $4.99, $9.99, and $19.99.
What Are the Benefits of Roblox Premium?
The main benefit of Roblox Premium plans is that every month on the renewal date, users get Robux. This delivery ranges from 450 to 2200, depending on the tier. Roblox Premium also allows users to access exclusive Premium-only items and special discounts.
How Is User Engagement Measured on Roblox?
When measuring engagements, Roblox tracks the number of hours users spend on the platform, no matter what they’re doing. This includes browsing games, making purchases in the store, or creating games.
What Are the Most Popular Games on Roblox?
The most popular games on Roblox are Adopt Me!, Tower of Hell, and Brookhaven. They all offer players immersive and entertaining experiences.
Adopt Me! is an MMORPG featuring digital pet adoption, Tower of Hell is a highly fun obby, and Brookhaven is a role-playing game that allows players to live in mansions and drive exclusive cars.
Roblox has become a huge success. When it was first released in 2006, the reception was lukewarm, but since 2018 the platform’s steady growth has been undeniable. Like with most aspects of the gaming industry, Roblox benefitted from people having to stay at home during the pandemic.